Can you imagine the excitement from the marketing department when the drug company chemists walked in and said: “all right everyone, we have a new product, an easy-to-use roll-on gel that will increase a man’s energy, improve muscle tone, help him lose weight, and reawaken his sexual interest.” I’ve never taken a marketing class in my life, and I could sell that product.
And sell it the drug companies did. Billions of dollars of it. I’m sure most of you recall the commercials about testosterone replacement therapy (TRT) from a few years ago. If not you can still find them on YouTube. The commercials and the advertising campaigns targeted men from early middle age through old age, and made some statement similar to this: